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Pernod Ricard launches Ballantine's Light and Beefeater Light
Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.
Ballantine's 7 Bourbon Finish launches at selected whisky retailers
Ballantine’s has honoured its founder by launching a seven-year-old blend finished in bourbon barrels.
Are flavoured spirits a honey trap?
Flavoured spirits drinks are being released at a pace. But are they blurring the rules over whisky production, and are they just a passing fad? Dominic Roskrow reports
Ballantine's whisky goes for golf
Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.
Chivas launches Ballantine’s Signature Distillery Editions
Chivas Brothers has launched two 17-year old Ballantine’s expressions under the new line, Signature Distillery Editions.
Ballantine's whisky gets festive
Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.
Ballantine’s launches Christmas Reserve
Ballantine’s has unveiled its first seasonal limited edition whisky entitled Christmas Reserve.
Ballantine's gets packaging overhaul
Travel Retail: Pernod Ricard has revamped the packaging for its Ballantine’s blended Scotch whiskies. The revised prestige range first appeared on shelf in Asia Duty Free and includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old.
