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Follador appoints World of Patria
Published:  05 April, 2011

Prosecco winery Follador has appointed World of Patria as its travel retail and duty free distribution partner.

The wine, beer and spirits distributor has selected a range of Follador’s “premium” proseccos.

Rob Nichols, managing director of World of Patria International said: “We are responding to the needs of the consumer who are demanding premium proseccos be made available in the exciting environment of travel retail and duty free.”

Follador, which recently redesigned its packaging to communicate a message of “quality and sophistication”, now exports 50% of its prosecco.

Cristina Follador, marketing director of Follador said: “We recognise the time is now right to establish our brand internationally.

“As yet prosecco brands don’t share the resonance of their champagne counterparts, giving the opportunity for a top quality winery like Follador to lead the way in the travel retail and duty free sectors.”