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Madonna and Smirnoff combine in Nightlife Exchange
Published:  17 November, 2011

Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.

Together with choreographers Rich & Tone Talauega Madonna selected a dancer to become an official member of her touring dance team.

Lil Buck from Memphis, Tennessee, prevailed from an 11-strong field of finalists, in front of more than 1,000 guests.

Madonna said: “The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world.”

Simon Burch, global brand director for Smirnoff said: “Smirnoff is constantly on the look-out for the world’s most original and exciting nightlife and the ​​​​​​Smirnoff Nightlife Exchange Project gives us the opportunity to share our discoveries through extraordinary, one-of-a-kind experiences for our fans.

“Madonna has championed unique, one-of-a-kind experiences in music and dance throughout her career, and because of this she was the perfect partner for this year’s program.”

Madonna’s appearance was the first component of a multi-faceted agreement with Diageo, the parent company of Smirnoff.