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Guy Ritchie directs Beckham in Haig Club 'Welcome'
Published:  17 October, 2014

Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie. 

‘Welcome’ – staring David Beckham - will air for the first time on UK television on October 17. The extended 90-second directors cut will be available to view from 9am the same day on YouTube.com/HaigClub.

Ronan Beirne, Haig Club global marketing director said: “Haig Club is all about ‘Welcome’- whether it's welcoming friends or the discovery of Single Grain Scotch Whisky - the toast embodies this sentiment. Our vision for the film has brought this gesture - which we hope will become synonymous with Haig Club to life once again, with a modern look."