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Beam Suntory unveils Jim Beam Apple
Published:  31 March, 2015

Beam Suntory is introducing Jim Beam Apple to its flavoured bourbon portfolio.

Jim Beam Apple will be available at an RRP of £19.70 and is set for release in the UK, Germany and Poland in May.

Janice McIntosh, marketing controller for imported whiskies at UK distributor Maxxium UK, said the release won’t cannibalise the other Jim Beam flavours and hopes it will add to the growth of American whiskey in the UK.

 “We have to learn from the mistakes of flavoured vodka and not go down the route of innovating at the expense of or core range,” McIntosh said.

The 35% abv variant joins existing flavours Honey, Maple and the cinnamon-flavoured Jim Beam Kentucky Fire. It will roll out to the US market in June.