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Heineken appoints Cindy Tervoort to UK marketing director
Published:  06 November, 2015

Heineken has announced the appointment of Cindy Tervoort to the role of UK marketing director, following Jacco van der Linden’s promotion to managing director of Heineken’s operating company in China.

Tervoort previously worked at PepsiCo as head of marketing, Cereals for the Western Europe & Africa region and has held various senior roles including marketing director for Snacks in the Netherlands and marketing director for Cereals in the UK & Ireland. Prior to joining PepsiCo, she held various marketing and sales roles during her 10 years at Unilever.
 
David Forde, Heineken UK managing director, said: “Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK business at a very exciting time, as we continue to invest and innovate in our fantastic portfolio of cider and beer brands. I look forward to welcoming her into the team in January.”