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Pernod sells Domecq to Emperador
Published:  02 December, 2016

Pernod Ricard has announced the sale of the Domecq brand and its related brandies and wines to Emperador Group and Gonzalez Byass. 

The transaction includes the brand portfolio of Mexican brandies Don Pedro, Presidente and Azteca de Oro as well as the winery related to the production of Mexican wines in Ensenada, together with the relevant inventories related to the Domecq brands in several markets, including Spain, United States, Belgium and the Netherlands, among others.

Pernod Ricard says the disposal is in line with its strategy to ‘simplify its portfolio for growth’ and ‘focus on its priority spirits and wines brands’.

The closing of the transaction is subject to customary conditions, including its clearance by the Mexican Anti-Trust authorities, and is expected to take place before the end of the fiscal year 2016/2017.