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Innis & Gunn doubles UK sales team
Published:  15 May, 2017

Scottish brewer Innis & Gunn has doubled the size of its UK sales team to continue its market dominance in the beer sector.

The recruitment is a reaction to 50% sales growth, an injection of equity investment and a stated objective to double turnover by 2020.

Crawford Sinclair, Innis & Gunn’s director of sales, said: “We had an incredibly exciting, and undoubtedly transformational 2016 in the business, and our investment in our sales team is a significant step to build on this momentum in the trade and give our customers the support they need to grow their business and ours.”

Innis & Gunn, like BrewDog, is another example of a successful crowdfunding campaign, which in the last 18 months has sold more than 40m bottles of beer globally, raised £2.5m in equity and purchased a new brewery.

The brewer has also opened three on trade properties in Scotland and signed a distribution deal for China, Taiwan and Hong Kong and aims to triple beer production in the next two years to 30,000hl at its new brewery.