STREGA GLOBAL BRAND AMBASSADOR

Matteo Zed

There has been a big return for banana, coffee and cocoa liqueurs. Herbal liqueurs are also gaining an important market share. Brands such as Galliano, Chartreuse and Strega are now present in cocktails in the best bars in the world and, although they may seem very specific in taste, they have a great versatility and mixability with spirits. Bartenders’ interest is also growing around amaro, normally Italian, and French bitter liquers. In the east of Europe mastika liqueurs are the most in-vogue in mixology.