................................................

Best Large-scale Visitor Centre

WINNER: LOUISIANA SPIRITS’ BAYOU RUM DISTILLERY, LOUISIANA, US

One of the best entries – comprehensive, answering all the questions and meeting all the award criteria. Charles Maxwell quipped that none of the judges had ever heard of Louisiana Spirits and Bayou.

So the judges felt the fact that the company had invested in a full-scale visitor centre put both it and the brand on the map.