Pick of the Launches

DEAD MAN’S FINGERS RUM

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Brand owner The Rum & Crab Shack

Markets UK

RRP £22.99

Contact Neythan Hayes, neythhayes@gmail.com

Dead Man’s Fingers started life in 2015 at The Rum & Crab Shack in Cornwall. After success in the restaurant it launched online and has branched out nationwide. Chris McGuire, who founded the rum with shack-co-owner Neythan Hayes, said: “We needed a rum that would work well as a sipping rum as well as a mixer in our cocktails. We went for Cornish flavours: gorse, vanilla, saffron cake, rum and raisin, as well as warming orange and cinnamon.”