CHAMPAGNE PIAFF

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Brand owner Piaff Group Holdings

Markets Global, with a focus on UK and US

RRP £30-£48/$38-$60/€35-€57

Contact Sarah Wright, sarah@parachute-pr.co.uk, +44 (0)7957 626974

Champagne Piaff is believed to be the first major prospective Champagne house to emerge since Nicholas Feuillatte in 1972.

The brainchild of Laurie Kempster, a South African forensic accountant and winemaker it is hoped it will “revolutionise the champagne world”.

The liquid is made by the company’s primary producers, the Mansard family, fifth-generation premium champagne-makers, based near Epernay.

The champagne house has ambitious growth plans with objectives to reach £9.5m in revenues (394,000 bottles) within the initial five years and to become a top 10 champagne house within 10 years. The following variants are currently produced under the Champagne Piaff label: Rosé Brut, Brut, Grand Cru Blanc de Blanc.