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IWSR releases low/no-alcohol report
Published:  08 February, 2019
IWSR low alcohol report

IWSR analysis predicts that low/no alcohol spirits in Spain will grow by +36.8% (CAGR 2018-2022), wine will increase +19.8%, and beer +6.7%. 

Australia 

Alcohol consumption is widespread in Australia, but the youngest age group has a fairly high proportion of non-drinkers. Mindful drinking is a discernable trend in Australia, with over half of consumers surveyed indicating they have or would consider drinking low/no alcohol products, spurring a small but burgeoning low/no alcohol industry in the country. 

Non-alcohol beer commands the largest share of the low- and no-alcohol market in Australia but is expected to decline very slightly by -0.1% (CAGR 2018-2022). Low/no alcohol spirits are predicted to grow +28.6%, albeit from a very small base. 

Germany 

While total beverage alcohol consumption in Germany has been in decline recently, and is expected to remain stagnant, the low- and no-alcohol category is showing growth. Germany is a significant market for dedicated low/no alcohol products, particularly non-alcoholic beer, with 60% of consumers surveyed reporting that they have, or would consider drinking low/no alcohol products.

Low- and no-alcohol spirits are predicted to grow by +14.4% to 2022 in Germany. Ready-to-drink low/no products are forecasted to increase by +13.3%, and cider will be up +11.4%. Wine (particularly driven by low/no-alcohol sparkling products) will show growth of +4% in the country, and beer at +1.6%.