Noilly Prat

27 August, 2008
Page 14 
Brand owner Bacardi Global Brands

Produced in France

Size 75cl

Price F8.50, in France

Abv 18

Markets worldwide


This iconic French apéritif has seen the most dramatic redesign in its 200-year history. But the statuesque new bottle manages to retain the core elements of the historic label design, while the bottle's curvaceous shape has a classic, yet contemporary feel.

Guy Lawrence, global marketing director says: "Noilly Prat is revered by some of the most respected figures in the drinks industry and now the striking new bottle design gives it the physical presence on shelf to reflect its stature in the world of food and drink."

Noilly Prat vermouth is aged outdoors in oak casks exposed to the Mediterranean sun, sea and wind for four seasons before being infused with an aromatic blend of 20 herbs and spices.

In France, it is drunk as an apéritif and globally, it is popular with mixologists for many cocktail recipes.