Bord Bia develops the Spirit of Ireland

Irish whiskey is recognised internationally for its remarkable fusion of heritage and innovation. 

Soda Żu from Żubrówka: the perfect drink in a can

Żubrówka, a brand with a rich tradition and unique heritage, continues to develop its range, adapting to the needs of today's consumers. 

Żubrówka - vodka 500 years and running even faster

Żubrówka has been a constant companion for people, becoming part of Polish history and traditions. From ancient times, when bison grass was used in medicine and distillation, to the Middle Ages, when vodka with bison grass became a symbol of Polish nobility. 

Żubrowka's new look

Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".

Havana Club launches Cocktail Maestros competition

Leading Cuban rum brand, Havana Club is proud to unveil its groundbreaking global bartending competition: Havana Club Cocktail Maestros, which sets the stage for a new era in the cocktail world.

THREE SIXTY VODKA AT THE TOP

Three Sixty Vodka is market leader in the premium vodka segment in Germany.

How one gin brand, packed with Spanish spirit and real strawberries, is taking the UK by storm

Puerto de Indias is the market leader in Spain’s strawberry gin segment, and a pioneer in creating the first gin from natural strawberries.

Rooster Rojo Tequila moves into movies

Rooster Rojo Tequila, the premium spirits brand owned by the fast-growing global beverage powerhouse, Amber Beverage Group, has announced the next stage in the development of its ‘SIP DON’T SLAM’ advertising campaign, which was first rolled out earlier this year. 

Roma Bar Show returns for 2022, for two days of in-person events

After a very successful first edition, Roma Bar Show is back for the second time and promises to bring together the best of the Italian and international hospitality industry for a two day event

Vinexpo America and Drinks America Debut on March 9-10

In less than two months wine and spirits professionals from around the world will meet in North America for the first major trade event of its kind since 2020. 

Refreshing summer cocktail inspiration from the world's best gin, No.3

Looking to add a splash of excitement to classic cocktails this summer? No.3 Gin’s refreshing balance of juniper, citrus and spice makes it the perfect addition to this season’s drinking occasions. 

Cazcabel tequila builds on brand success with ambitious growth plans and a new distillery

On the back of exponential international growth through 2020, Cazcabel Tequila is announcing exciting plans to build a new distillery in Atotonilco El Alto, Jalisco. 

The New Thomas Henry Botanical Tonic

The Berlin mixer experts of Thomas Henry are always on the lookout for new flavours to inspire bartenders and bar lovers around the globe and catch up on trends within the industry. 

New home for Whitley Neill Gin

UK’s number one premium gin brand moves production of its London Dry Gin to award winning City of London distillery

10 CRAZY YEARS OF THOMAS HENRY

In the heart of the modern metropolis Berlin exactly 10 years ago Thomas Henry was founded. 

A NOBLE SPIRIT WITH AN EDGE

Can you guess the name of the spirit that has recently managed to take the premium market by storm?

US Bartender wins Brugal 1888 Nearly Neat competition

The winner of Brugal 1888’s inaugural Nearly Neat competition has been revealed as Natasha Mesa from Oregon, US, following a global grand final in the Dominican Republic

Brugal 1888 Unveils The Sipping Society

Brugal 1888 has recruited the founding members of its first advocacy programme – The Sipping Society.

Pernod Ricard launches first global corporate campaign

"Be A Convivialist!”

Living Naked: A look back at the 2018 LiBARating SWAP with Henry Philip

We spoke to Naked Grouse’s Global Brand Ambassador, Henry Philip, to hear how this year’s swap has benefited the bartender community.