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2007 Vodka Supplement
Published: 20 February, 2008
Vodka is the world’s biggest selling alcoholic drink, with global sales reaching almost US$48.5 billion in 2006.
Drinks International’s vodka supplement brings exclusive analysis on drinking trends as well as overview of the global market and a look at what the future may hold.
We also bring you news on specific vodka brands, as well as our Vodka Challenge. How well do you know your vodkas? Can you differentiate on taste? Find out how the experts judged the 92 vodkas entered into our Challenge.
Clever marketing and the fashion for cocktails is continuing to fuel the vodka sales phenomenon. Its neutrality makes it extremely easy to drink and the ideal cocktail base. It gives the desired result of an alcoholic kick to any choice of flavour.
However, while consumers in the US and western Europe drinks vodka mostly mixed, those in Eastern Europe, and particularly Russia, still prefer theirs neat. This may change in coming years as Russia’s style conscious youth look to follow western trends.
Eastern Europe still accounts for more than 70 per cent of the total vodka market, but it is the premium and super premium brands which are continuing to see growth. Economy brands have generally reported declines.
Click here to download the 2007 Vodka Supplement
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