Wines of South Africa cancels Cape Wine 2010 because of the World Cup

04 June, 2009

The generic body for the South African wine industry, Wines of South Africa (WOSA), has announced that there will not be a Cape Wine 2010 because of next year’s football World Cup which is being held there.

WOSA chief executive, Su Birch, said: “There has been enormous interest from the European media and trade in visiting South Africa for the tournament.

“Our intention is to ensure these visitors are exposed to our producers and activities in the winelands while they are here. We will give them a taste of the true South African hospitality and they will experience the spontaneous African warmth and excitement surrounding the games, while get to taste our wines in a new context,” said Birch

“In light of the strong turnout expected for the tournament, and this ‘once in a lifetime’ opportunity, we have decided to give the thrust of our focus to this event next year, instead of dissipating our resources and holding Cape Wine three months later,” she said.

“It would be unwise to expect press and buyers to return after such a short interval, especially in the present global recession. Cape Wine will resume in 2012,” said Birch.