Industry names to lead Schweppes brand ambassador programme

Schweppes has announced the launch of its European-wide brand ambassador programme.

The Lost Explorer Mezcal appoints new UK brand ambassador

The Lost Explorer Mezcal has appointed Alan Uresti Silva, previously of Annabel’s, as UK brand ambassador.

House of Suntory announces Raffaele Di Monaco as UK brand ambassador

Edrington UK has announced the appointment of its latest UK Brand Ambassador for the House of Suntory, Raffaele Di Monaco.

Shane Lowry appointed new Jameson brand ambassador

Jameson has announced that professional Irish golfer, Shane Lowry, is to be the new brand ambassador, as they come together for a three-year global partnership.

Beckie Sullivan appointed as UK brand ambassador for Courvoisier

Edrington UK has announced its appointment of Beckie Sullivan as UK national brand ambassador for Courvoisier.

Ron Santiago de Cuba appoint new global brand ambassador

Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

STRANGER THOUGHTS: Ambassadors

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

Martin Miller's Winterful celebrates the brand's 20th anniversary

Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.

Global Bartending Talent Agency launches with 16 clients

A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Angostura crowns 2012 cocktail champ

Angostura has crowned US bartender David Delaney Jr as the winner of the 2012 Angostura Global Cocktail Challenge.

Glenfiddich mastermind search is on

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Licor 43 targets UK growth

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.