The Millionaires' Club 2024 launches

The Millionaires’ Club 2024 has revealed that 44% of the world’s major spirits producers showed volume declines in 2023 as global recession and inflation takes effect.

Brown-Forman opens Japan distribution office

Brown-Forman has launched its own distribution business in Japan to bring its distribution in-house for the first time since entering the market in the 1970s.

Speciality Brands adds two brands to spirits portfolio

Spirits distributor Speciality Brands is adding Takamaka to its rum portfolio, alongside signing an exclusive partnership with Chichibu Distillery, taking over from Speciality Drinks.

Paragon to exclusively distribute Zamora brands in the UK

Drinks importer and distributor, Paragon Brands, has announced its new role as the exclusive distributor of Zamora Company spirits and liqueurs in the UK.

Brands Report 2024: How We Did It

We’ve been running ­the Brands Report since 2010 – the year after Agile Media launched ­the World’s 50 Best Bars – and, while it has evolved since then, taking in new categories and drawing data from an ever-rotating panel of bars, it still seeks to answer the same question. Which brands do the best bars buy – and why?

Brands Report 2024 launches

The Drinks International Brands Report 2024 has launched, offering the industry insights into the buying habits of the world’s best bars.

Korea’s soju prices set to fall

Korean liquor giants, including Hite Jinro and Lotte Chilsung Beverage, are set to reduce the wholesale prices of their soju brands beginning next year.

Spirit of Gallo brings soju brands to the US

Spirit of Gallo has announced it will distribute Korean soju brands Soonhari, Chum Churum and Saero in the US from January 2024, in partnership with Lotte Chilsung Beverage Co.

Ojo de Dios partners with Nightcap Brands

Ojo de Dios Mezcal has announced a partnership with Nightcap Brands as its official UK importer and sales agent.

Speciality Brands to distribute Distillerie de Grandmont in the UK

Drinks distributor Speciality Brands has signed an agreement with French spirits producer Distillerie de Grandmont to exclusively distribute the brand’s expressions in the UK from this month.

Speciality Brands to exclusively distribute Chopin Vodka

Drinks distributor Speciality Brands has signed an agreement with Chopin Vodka, to exclusively distribute the Polish brand in the UK from this October.

Outcast Brands expands into seven new markets

Outcast Brands, the Dublin-based spirits company has announced the expansion of its global presence with the introduction of its Blood Monkey gins and Two Shores rums into seven new international markets.

International Beverage to acquire Larsen Cognac business from Anora

International Beverage has entered into an agreement with Anora Group plc to acquire its Larsen Cognac business.

Brown-Forman announces Slovakia distribution business

American drinks group Brown-Forman has announced the launch of its own distribution business in Slovakia, bringing distribution in-house for the first time since the company entered the market.

Celebrity tequila - the long term effects

While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.

Outcast Brands joins forces with bbb drinks for UK Distribution Partnership

Outcast Brands, the company behind Blood Monkey Gin and Two Shores Rum, has announced their partnership with bbb drinks for the distribution and brand activation of their premium spirits in the UK market. 

Russian police raid counterfeit Johnnie Walker factory

Russian police have uncovered a factory producing counterfeit alcohol, including fake Johnnie Walker Black Label and other brands.

Antinori named World’s Most Admired Wine Brand 2023

Antinori has been named The World’s Most Admired Wine Brand 2023 and it is the first Italian winery in history to top the list.

Christian Drouin launches Caroni Angels

Family-owned Calvados producer Christian Drouin has launched the sixth instalment of its Expérimental range, Caroni Angels.

Global Brands Limited purchases Hooch, Hooper’s and Reef brands from Molson Coors

Global Brands Limited has announced it has purchased the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company.

Brands Report 2023: Rum

Big brand Bacardi tops the bestsellers for the fifth year in a row – and manages second on the trending list too.

Cream liqueurs: whipping up enthusiasm

Cream liqueurs may have been a fairly stuck category for a while, but new players are introducing exciting options.

Tonic water adapts and thrives

Players big and small are benefiting from a rise in demand for premium products in this mixer category.

What next for Royal Warrants?

On 8 September 2022 Elizabeth II, the longest reigning monarch in British history, passed away peacefully at Balmoral Castle in Scotland aged 96.

Nemiroff partners with Disaronno in Benelux and launches charity bottling

Ukrainian vodka brand Nemiroff has partnered with Disaronno International for exclusive distribution in the Benelux market.

Pernod Ricard sales increase 17% in FY22

Pernod Ricard has released its FY22 Results, showing that sales grew organically by 17% in 2022, equalling €10.7m, with sales growing by double digits across each of its regions and spirit categories.

Yellow Tail tops global wine brand power list

The Wine Intelligence Global Wine Brand Power Index 2022 has reported that Yellow Tail is again the world’s most powerful wine brand with Casillero del Diablo meaning an unchanged top two.

Torres named World’s Most Admired Wine Brand 2022

Spanish producer Familia Torres has retained its crown as The World’s Most Admired Wine Brand after topping the list for 2022.

Kenya’s Procera Gin announces partnership with Axiom Brands

Kenyan ultra-premium spirits producer, Procera Gin has announced a partnership with Axiom Brands to accelerate growth in the UK on- and off-trade.

Pernod Ricard UK expands its portfolio with new super-premium Kentucky whiskies

Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.

Brands Report 2022: Mixers

Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.

Brands Report 2022: Sherry

Perhaps one of the smaller categories of the Brands Report, sherry is significant nonetheless. More than three-quarters of venues we polled stock sherry behind their bar. And most of those that do have two brands, while more than half will have three or more.

Brands Report 2022: Beer

High-end bars rarely allocate bar-top space to draught systems, meaning the bestselling list is a battle of the bottles.

Brands Report 2022: Mezcal

Pernod Ricard’s Del Maguey is still the dominant force within the mezcal sector. Its flagship Vida expression can be found in the best bars around the world and its green bottle is fast becoming one of the most recognised in the agave industry.

Brands Report 2022: Cachaca

Believe it or not, cachaça is the third most popular spirit in the world. In its homeland of Brazil, there are some 5,000 registered brands, with many more unregistered, and 40,000 distilleries.

Brands Report 2022: Tequila

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Brands Report 2022: Brandy

Our brandy category takes into account any brandy outside the Cognac region and embraces a hugely diverse collection of spirits.

Brands Report 2022: Pisco

Barsol reigns supreme in the pisco category. The Peruvian brand took a whopping 31% of the first-choice votes and 23% of the top-three pours in the World’s Best Bars.

Brands Report 2022: World Whiskies

Suntory has ended Nikka’s six-year reign as the most popular world whisky in the Brands Report.

Brands Report 2022: American whiskey

Diageo’s Bulleit just about retained its position as the bestselling American whiskey in the World’s Best Bars.

Brands Report 2022: Scotch whisky

It seems loyalty remains strong within the scotch whisky sector given the same 10 brands make up the bestselling list in 2022 as the previous year, albeit in a different order.

Brands Report 2022: Rum

The usual crowd have populated this year’s bestselling rum list. In fact, nine of the 10 brands remain a constant, with the first seven in the ranking identical to the previous year. 

Brands Report 2022: Bartenders' Choice

Probably of all the leagues in the Annual Brands Report, a place in the Bartenders’ Choice list is the most sought-after among brands.

Brands Report 2022: How We Did It

Brands Report editor Hamish Smith explains the methodolgy behind the report's polling system.

Pernod Ricard sells armagnac brands to Alexander Stein's Cloudsweeper

Pernod Ricard has completed the sale of a majority stake in Société des Produits d’Armagnac (SPA) to Cloudsweeper, an entity owned by entrepreneur Alexander Stein.

Yamazaki crowned The World's Most Admired Whisky brand 2021

Suntory’s Yamazaki has topped the inaugural edition of Drinks International’s The World’s Most Admired Whiskies which launched on 21 October.

Lucas Bols and Edrington enter new venture for Belgium and Luxembourg

Lucas Bols has entered a joint venture with Edrington under the name Maxxium BeLux for distribution in Belgium and Luxembourg.

Pernod Ricard invests in Luc Belaire producer Sovereign Brands

Pernod Ricard has taken a minority stake in the New York-based wine and spirits producer Sovereign Brands.

Cachaça: Breaking out of Brazil

For many drinkers outside of its native Brazil, cachaça is a largely mysterious category, perhaps known as the star of a Caipirinha and nothing more. In its homeland, however, cachaça’s popularity borders on religious.

Surge in hard seltzer brands slow uptake

It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.