With high performances in Europe, German distribution comes as a strategic choice for the brand.

Nicolai Benz, CEO of sales at Bimmerle said: “We are pleased to have found a new, internationally active partner in La Martiniquaise. The cooperation is based on great trust and a joint plan for the future.”

The blended scotch whisky is distilled, matured and bottled in Scotland and sold internationally in more than 100 countries.