Bacardi launches luxury travel retail experience in Hainan

Bacardi Global Travel Retail has unveiled the Fine Spirits Emporium, at the newly opened CDF Haikou International Duty Free Shopping Complex in Hainan province.

The Fine Spirits Emporium will showcase the breadth of the Bacardi portfolio and aims to connect with the growing popularity of at-home cocktail-making in China. 

The site, In the newly opened world’s largest duty-free shopping complex, will play host to regular cocktail-making demonstrations.

“This premium location, dedicated to Bacardi, unlocks a whole new level of shopper engagement and discovery,” said Bacardi Global Travel Retail regional director Asia Pacific, Gaurav Joshi.

“It enables us to dial up innovation through digital and physical touchpoints, putting excitement, education and entertainment at the heart of how we lead them to explore and discover the versatility of our brands on a new platform with an evolving seasonal calendar of brand activations and personalised gift opportunities.”