The move comes as Paragon Brands’ latest acquisition in a line of new brand distributions, following Żubrówka Vodka and Heaven’s Door whisky.

Area manager UK & ROI at Zamora Company, Jeremy Rockett, said: “Zamora Company has over 70 years of experience of selling and marketing products around the world, and we look forward to Paragon Brands helping us shake up the market a bit and find our place in both at-home and on-premise consumption.”