Nemiroff expands into Egypt and Tunisia

Ukrainian vodka brand Nemiroff is expanding into Egypt and Tunisia through a partnership with Odyssey Group.

Starting in Q3 of 2024, Egyptian and Tunisian consumers will be able to purchase Nemiroff's De Luxe and The Inked Collection, available through operators including Egypt Air Duty Free Shops, Egypt Free Shops Company and Misr Foreign Trade.

Yuriy Sorochynskiy, chief executive of Nemiroff, said: "These markets offer tremendous potential. Egypt, in particular, is poised for substantial growth in the alcoholic beverages sector, driven by rising demand from younger adults and the market is expected to expand due to new product developments and retail expansions.”