Russell & Stellar will lead market prioritisation, export strategy and distributor matchmaking.

The focus will be on countries where James Gin already sees strong brand relevance and where category dynamics support sustainable growth.

“What sets James Gin apart is not just the story, it’s the substance. The flavours are bold. The voice is clear. And the global following is massive - and not just for show. It creates real pull both online and in store. We are excited to help James Gin grow internationally in the right markets, with the right rhythm and the right partners,” said Rudy Stol, founder of Russell & Stellar.