The chair is appointed for a two-year term and leads the association’s council of 16 representatives from member companies, which plays a central role in shaping the strategic direction and policy priorities of the Scotch whisky industry. 

“Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry. Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth,” said Mark Kent, chief executive of the SWA.

“The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her,” Kent added. 

Greenwood has been a member of the William Grant & Sons executive board since 2017, with 23 years’ experience within the Scotch whisky industry, as she becomes the 24th chair, and first female chair in the association’s 114-year history. 

Greenwood said: “I am proud to take on the role of chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities. 

“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile,” Greenwood continued.