
Diageo launches mini canned cocktail range
Diageo has launched a new line of 100ml canned RTD cocktails in the US as part of ‘The Cocktail Collection’.
The new line-up consists of five cocktails: Ketel One Vodka Espresso Martini (20.1% ABV); Ketel One Vodka Cosmopolitan (18.3% ABV); Bulleit Old Fashioned (37.5% ABV); Bulleit Whiskey Sour (25% ABV); and Crown Royal Black Cherry Whisky Sour (23% ABV).
“The Cocktail Collection was built on the idea that a bar-quality cocktail should be easy to enjoy anywhere,” said Peter Sundry, brand director of The Cocktail Collection.
The Cocktail Collection Mini Cans come in three formats: single 100ml cans (US$4.99), single-flavour four-packs (US$18.99), and a mixed variety six-pack featuring three flavours (US$25.99).
Earlier this week Diageo announced double-digit declines in tequila sales in the US for Q3.