The move will provide customers with a broader wine range, brought together into a single master list for all MCB customers, one aligned specialist team based throughout the UK, and dedicated wine specialists and teams in all territories to enable growth.

Rob Sandall, C&C Group England and Wales sales director, said: “Bringing Matthew Clark and Bibendum together is a confident step forward for our customer proposition by simplifying how we operate, removing unnecessary duplication and unlocking the full potential of our range, expertise and scale. 

“At a time when hospitality is under real pressure, our focus is on delivering value, quality and service, and on building a strong, sustainable business for the long term. MCB will be a true partner for customers, and our team of passionate, experienced specialists will be on hand to help them grow and navigate ever-changing consumer needs with a range ready to meet every occasion,” added Sandall.

For wine producers and brand partners across spirits, beer and cider and soft drinks, MCB will offer a full‑market view and access to “the widest customer opportunity in the UK on‑trade, supported by a portfolio shaped for the evolving needs of modern hospitality”, the company said. 

By removing internal barriers and aligning teams, the combined business hopes to create clearer routes to market, deeper collaboration and stronger, more effective partnerships. 

Matthew Clark and Bibendum customers will continue to be served through the separate route to market propositions until the summer, when MCB will be fully implemented.