Ballantine's gets packaging overhaul

Travel Retail: Pernod Ricard has revamped the packaging for its Ballantine’s blended Scotch whiskies. The revised prestige range first appeared on shelf in Asia Duty Free and includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old.

The new look for 17 and 21 features an embossed George Ballantine seal and signature and parchment style labelling. Ballantine’s 30 has a new bottle shape, which is taller and tapered with a heavier base and a cork stopper.

Peter Moore, global brand director, Ballantine’s said: “With a proud heritage that dates back to 1827, it was very important for us to create a new look for Ballantine’s prestige range that not only increases its luxury credentials, but also maintains the authenticity and flair that has historically underpinned the brand. The new look, which we are proud to be rolling out to our key markets from June, starting with Asia Duty Free, perfectly reflects both these elements, and we are confident that our consumers around the world will be inspired by it.”