Jameson hits 3 million cases

Jameson has reached three million nine litre case sales (MAT ending October 31). According to the brand, growth in the US, Jameson’s largest export market, contributed to its milestone success, with one million cases sold.

Despite the economic downturn, sales volumes increased by 9% while value grew by 12%, for year ending June 2010. While US sales grew by 24%, with 49 states in double-digit growth. Key markets include Russia (+8%), South Africa (+7%) and France (+7%).

Irish Distillers Pernod Ricard puts the success down to consumer advocacy, a ‘consistent commercial marketing strategy’ and a long standing association with film.

Alex Ricard, CEO, Irish Distillers Pernod Ricard, said: “Almost 230 years since the Jameson Distillery was founded, this is a huge achievement for the brand, one I am sure John Jameson would have been proud of. As well as our increasingly valuable consumer connection, it is the passion of the people behind the Jameson brand that is one of the greatest reasons for our success. Combine this with the global reach of Pernod Ricard and you have a recipe for global success.”