According to Pernod Ricard’s whisky and gin arm, The Glenlivet 12 YO, 15 YO French Oak Reserve, 18 YO and Nàdurra will benefit from a "luxurious and sophisticated look, in line with its position in the super premium spirits category”.

The new bottles, which will be available in global markets - including duty free – have been “enhanced” with higher shoulders, a shorter neck and an enlarged base.

The Glenlivet 12 YO bottle will retain its green colour, while the 15 YO French Oak Reserve will move to a clear bottle for the first time, “to showcase the rich golden colour of the whisky”.

Neil Macdonald, brand director for malts at Chivas Brothers said: “The stylish bottles and gift cartons will offer increased on-shelf stand-out for the on and off-trade and will support our ambition to see The Glenlivet become the no. 1 selling malt whisky in the world.”