Jameson reaches 4m case sales

Jameson Irish whiskey sales reached four million 9-litre cases globally in the 12 months leading up to Q1 of FY2012-2013 (sometime during July-September 2012).

More than one million cases went to the US and the whiskey is now in over 120 markets. According to Irish Distillers, this “underlines 23 years of consecutive growth for the brand”.

According to the Irish whiskey arm of Pernod Ricard, sales volumes have increased by 15%, while value has increased by 18%. Jameson’s largest market, the US, is growing at +29% “with 49 of the 50 states in double digit growth”. Key markets include Russia and South Africa.

The company also said “Jameson is playing a key role in the export led recovery of the Irish economy”. The whiskey has been distilled in Midleton, Co Cork, since 1975 where a recent €100 million investment was made by Irish Distillers to expand the distillery in order to cater for future growth, as it is now operating at full capacity.

There is an additional €100 million investment in a new maturation site in Dungourney, Co Cork.

Anna Malmhake, CEO, Irish Distillers Pernod Ricard said: “To think in 1988, when Irish Distillers joined Pernod Ricard, Jameson sold just 466,000 cases globally, with Ireland as its main market. Since then, Jameson has witnessed consistent and sustained investment, with a long-term strategic outlook based on premiumisation and innovation coupled with strong and targeted marketing.

"The result has been incredible global success with 50 markets now in double digit growth worldwide. To have reached the four million cases milestone, which equates to over 1.3 billion glasses of Jameson consumed around the world last year, is a true reflection of the growing international success of Jameson, and the future potential of the company’s entire Irish whiskey portfolio.”