In his new role, Ioannides is responsible for developing SPI Group’s core markets in Israel and Lebanon, building new opportunities in the Middle East and Africa, and working closely with distribution partners in India and the sub-continent to take advantage of "this dynamic region and economy".

Ioannides spent 10 years building a career at SPI Group, first as an export manager looking after Asia Pacific and for the last seven years as the regional director for Western Europe, where, according to SPI Group, “he has grown the overall business in the face of uncertainty due to the pan-regional economic distress and increasing competitive pressure”.

Jean-Dominique Andreu has replaced Ioannides as the regional director for Western Europe.

Andreu will be based in Paris and brings with him more than 20 years of experience in the spirits industry, including periods with cognac brands Cognac Ferrand and A de Fussigny.

Robert Cullins, global commercial director of SPI Group. “Jean-Dominique brings a strong background and understanding of the drinks industry combined with excellent commercial management skills, as well as seasoned experience throughout different parts of the world.”