Greenalls-made Quintessentially Vodka rolls out

Quintessentially Vodka, a collaboration between Quintessentially Spirits and distiller G&J Greenall, has rolled out to further markets in Asia and Europe, following its debut last year.

Produced in Warrington, England, alongside Bombay Sapphire and G&J Greenall's own-brand gins, the vodka is distilled "multiple times".

Quintessentially Vodka (42% abv) first launched at BritWeek in Miami and has since sold 1,000 cases in the market.

The vodka launches in Spain in April, New York in May, LA in June and Hong Kong in July.

Rowland Hill, CEO of Quintessentially Spirits, said: “Quintessentially Vodka combines proud British heritage, slick aesthetic design and a superior quality liquid, to offer a product that meets increasing consumer demand for luxury goods with steadfast credentials.

“This has great resonance and appeal both within the UK luxury market and on an international stage.”

In the UK, Quintessentially Spirits has targeted high-end on-trade accounts and will promote the brand with PR, targeted sponsorship, brand partnerships and trade engagement.

The product is recommended to be served over ice “to emphasise the product’s premium sipping credentials”, said Quintessentially Spirits.