The company has launched Pimm’s in 3000 bars and cafés across Greece and it plans to launch in other Western European markets later this year.

The Greek launch took place in Athens with a flashmob in Monastiraki Square. A British double decker bus arrived in Athens to launch 'Pimm’s O’Clock' and it will tour the country for two months. Consumers can use the bus and could win a trip to London.