Gerard Ruvo succeeds John McDonnell, who stepped down as CEO of Patron in May.

Ruvo has more than 35 years of experience in the drinks trade and he joined Campari America (formerly Skyy Spirits) in 1998.

DISCUS president and CEO Peter H. Cressy said: “The Distilled Spirits Council is honored to have such an experienced and insightful industry leader as Gerry Ruvo as our new chairman.

“He has had a long record of commercial innovation and a strong commitment to social responsibility throughout his career, and brings those values to the deliberations of the DISCUS board. Speaking for his colleagues on the board, we are very pleased to have his energy and global perspective at the helm.”

Ruvo said: “I look forward to working with the board and staff to continue DISCUS’ leadership in the fight against higher taxes; to expand market access and modernization; and to promote responsibility and moderation.

“I also want to thank John McDonnell for his invaluable service to DISCUS and the industry.”