According to La Martiniquaise, the France-headquartered group that owns the Scotch, the packaging is designed to “maintain the brand’s relevance in today’s Scotch market and to ensure a maximum visibility on shelf”.

The new Label 5 bottle will be available worldwide from this month and will be rolled out across all sizes of LABEL 5 Classic Black, from 5cl to 200cl bottles.

Aurélie Prat, brand manager of Label 5, said: “We are confident that this new look will give Label 5 a more eye-catching design on shelf and will attract both new and our loyal Label 5 drinkers.”