The campaign will include POS including mason jars, infusion stations and lemonade carts, while consumers will be able to trial their own lemonade cocktail recipes. 

In the US the “100 Days to Squeeze” campaign will encourage consumers to join in “squeezing the most out of the summer season” at Stoli-branded lemonade trucks and national Stoli Lemonade bar night events.

In the UK a 1950s “retro” van will make appearances at London’s most iconic squares, offering free Lemonade and Stoli Lemonade sorbet to passersby.