Diageo and Sean 'Diddy' Combs unveils pineapple Cîroc

Diageo and Sean ‘Diddy’ Combs have announced the newest addition to its ultra premium Cîroc vodka flavour portfolio.

Cîroc Pineapple infused vodka joins Cîroc Amaretto, Cîroc Peach, Cîroc Red Berry and Cîroc Coconut.

Sean ‘Diddy’ Combs, said: “We set the standard for ultra-premium vodka with our previous flavors, consistently taking the number one spot for vodka innovations. We’ve done it again with Cîroc Pineapple.

“Our infused vodka flavors are consistently innovative and versatile.  They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”

To celebrate the launch, the brand has been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections.

Launching nationally this month, Cîroc Pineapple will be available in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. Available at $34.99 for a 750mL bottle, Cîroc Pineapple is 35% ABV.