Sazerac announces craft unit Bond & Royal Spirits

Sazerac - the New Orleans-based company – has announced the addition of Bond & Royal Spirits to focus on developing brands within the specialty and craft spirits space. 

The new company will operate in conjunction with Gemini Spirits & Wine, the subsidiary that currently serves as the home of the majority of these brands.
Ken Kwarta, general manager of Gemini Spirits & Wine, said: “Since its inception, Gemini has partnered with some of the greatest spirits producers in the world.  As we continue to grow and add new business, we are committed to developing the appropriate resources in the US marketplace to meet the growing demands of our customers and consumers.”

The full launch of Bond & Royal will see the formation of a new team of focused sales specialists, new brands and import partners, as well as marketing, PR, industry relations and educational programs.

The company says the focus will immediately be around the specialty and craft brands from the Gemini portfolio including Del Maguey Single Village Mezcal, Banks Rum, Siete Leguas Tequila, Campo de Encanto Pisco, Dimmi Liquore di Milano, Glenfarclas Single Malt Scotch and the Casa San Matias Tequilas.  Additional brands will be vetted and added to the portfolio as fitting with the company’s strategy.
Megan Hurtuk, head of marketing for Bond & Royal, said: “Our partners are true masters of their crafts, whose passion and experience- not to mention phenomenal products- inspire us daily.  Our vision for B&R is to further spread the story of these high integrity spirits and develop additional brands, while fueling the energy, knowledge and overall conversation amongst the core of this burgeoning scene.”