The INSEEC Wine & Spirits Institute is a business school for the wines and spirits trade and marketing, which claims to educate more than 300 students from 18 countries per academic year.

INSEEC students in the MBAs in marketing and management will gain access to IWSR data and forecasts in seminars given by its senior analysts in Bordeaux and London.

The statement says they will also experience skills and methodology prior to their future jobs in the industry.

IWSR founder Val Smith will become the patron/sponsor of the 2014/2015 promotion of the institute’s MBA Spirits Marketing and Management.

INSEEC director Jean-François Ley said: “I’ve worked with the IWSR team since 2002 in my previous position in the industry and I’m pleased to set this mutually beneficial partnership with potential developments in the future.”