The limited edition cartons have been designed to ‘celebrate the craftspeople at the Midleton Distillery’ with its textured paper and illustrated design.

Daniel Lundberg, global brand director for Jameson Irish Whiskey, said: “Innovation remains at the core of all Jameson’s award-winning marketing activity and the Good Workers, Great Whiskey limited edition carton follows suit by marrying together the stories of our distillery workers and production techniques through a modern, contemporary design."

The Good Workers, Great Whiskey limited edition bottle is available now in a number of markets worldwide.