Under a revised format this year, the Challenge will take place at the World’s 50 Best Bars' White Lyan in London on September 22, where brands' entered cocktail recipes will be made by the bartenders from the award-winning Hoxton bar.

An all-star World’s 50 Best Bars judging panel has also be assembled to blind taste the drinks, comprising Alex Kratena from Artesian, Erik Lorincz from American Bar, Iain Griffiths from Dandelyan and Guillaume Le Dorner from 69 Colebrooke Row.

Email Jo.morley@drinksint.com for more details.