It is said to offer a range of innovative, inspiring ideas and information for chefs, sommeliers, sherry-lovers and the wine trade, from bars serving sherry around the world, to cocktail recipes and pairings, as well as where and how sherry is made.

The Consejo Regulador says sherry.org brings together the global marketing strategy of sherry, unifying the brand on a worldwide platform with a consistent message. Initially in English and Spanish, there will be German and Dutch versions in October.

Consejo Regulador director general Cesar Saldaña said: “The new website combines deep roots with a projection towards the future. We are appealing to a new generation of sherry drinkers. Sherry is integrally tied-up with the culture of this region, of Andalucia. There’s lots of passion here, and we want that to be a part of our identity.”