Ron de Jeremy XO – 40% abv – completes the portfolio of Ron de Jeremy Reserva (40% abv) and Ron de Jeremy Hardcore Spiced (47% abv), which are already available in the UK. 

Packaged in an ‘erotic’ black bottle, the sipping rum celebrates the ‘Xtra Ordinary life of the legendary Ron Jeremy, a world-renowned adult entertainer and pop culture icon.’

Olli Hietalahti, One Eyed Spirits CEO and brand owner, said: “We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK.

“Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender, as well as people who enjoy the finer things in life—always with a sense of humour—so it’s no wonder it has quickly become our best-selling expression.”

Ron de Jeremy XO has an RRP of £40.95 and is available at wholesalers, e-tailers and wine merchants.