Premier Wines & Spirits will replace United Brands as the Czech Republic distributor and Panna Cocktail will take over as the distributor in Hungary.

Jean-Dominique Andreu, regional managing mirector – Europe said: “Premier Wines & Spirits is one of the fastest growing and very successful distributor in the Czech market with a strong on-trade focus especially in the premium segment which makes them an ideal partner for Stolichnaya and elit, matching our aspirations for further growth in the Czech Republic.”

Alexander Suja, marketing director at Premier Wines & Spirits, added: “We are really excited, that our portfolio will be enhanced with strong and iconic brand Stoli. Our whole sales and marketing team is thrilled about upcoming cooperation and we believe, that our company is the right partner to fully exploit potential of high quality and premium spirits like Stolichnaya on Czech market. I am confident that cooperation of our companies will be fruitful and successful.“