ASC Fine Wines will have exclusive distribution rights to a select portfolio of Delicato brands including Gnarly Head, Delicato Family Vineyards and Irony.

As well as distribution in retail shops and restaurants, ASC has committed substantial investment towards growing distribution and sales through e-commerce, with specific focus dedicated to its partnership with Alibaba’s Tmall.com, a major online store in China.

Delicato’s, vice president and general manager international, David DeBoer said: “With its position as a leading wine importer in China with 20 years’ experience in this ever-changing market, we are excited about expanding our market presence and driving key brand-building initiatives that ultimately will see our fine wines in even more restaurants and homes of Chinese consumers.”

Chris Indelicato, Delicato’s president & CEO, said: “ASC Fine Wines’ expansive market coverage, experience in fine wines and focus in digital aligns with the family’s long-term market development strategy. This partnership is an important milestone for the winery as we expand our distribution footprint in the Chinese market.”

ASC CEO Bruno Baudry: “We are inspired by the vision of its founder Gaspare Indelicato, and by the company’s commitment to sustainable yet innovative winemaking under third generation CEO and president Chris Indelicato.

“As the Chinese wine market evolves, and consumers continue to explore the diverse world of wine, the importance of providing quality wines that speak of their home, their vineyards, and the people who craft them, becomes ever greater,” said Baudry.

ASC Fine Wines claims to be China’s leading fine wine importer and distributor with around 800 team members across mainland China, Hong Kong and Macau. ASC say it has a portfolio that includes more than 1,200 premium labels from more than 100 internationally renowned wineries.