Under the initial two-year agreement, Conviviality Retail will supply P&H’s National Distribution Centre with beers, wines and spirits, and P&H will supply tobacco to Conviviality Retail.

Conviviality Retail said both groups have “significant experience” in sourcing and supplying these product lines and the agreement enables each company to leverage this expertise to the benefit of customers and franchisees.

It believes this supply agreement will help drive efficiencies in its buying capability while further utilising its nationwide distribution network.

David Robinson, MD of Conviviality Retail said: “I am excited to have signed this supply agreement with P&H. We are constantly looking at ways to ensure we provide the right range, service, support and pricing for our Franchisees.

“This agreement will help us to maintain and further improve our ability to invest in future initiatives and pricing to provide our Franchisees with more opportunities to strengthen their business. We look forward to working with the P&H team on this exciting initiative for both our businesses.”

Martyn Ward, managing director of P&H, said: “We are delighted with this strategic collaboration with Conviviality Retail. We are confident it will benefit our respective businesses, partners and customers, and believe there is scope for growth in future years.”