Ramini will be responsible for the strategic planning and execution of bartender engagement activity across Northern European markets for leading brands within the portfolio. Ramini will also work closely with distribution partners.

The former UK head of trade advocacy at Brown-Forman has spent the past six years using his trade experience to increase awareness among the UK trade.

Ramini said: “As a former bartender and bar owner, I understand the blood, sweat and tears that goes into running a bar, so to be in a position now to support others in the trade - to the point where their bars are ranked up there amongst the best bars in the world - is just a dream for me.”