Budweiser UK teams up with Uber

Budweiser and Uber have joined forces to launch their biggest UK responsible drinking campaign for Christmas. 

The campaign, launched this month, aims to get people home safe by offering free rides throughout December.

The campaign also features the UK television debut of Budweiser’s ad with Helen Mirren, which featured in the Super Bowl this year. In a 60-second advert, the Oscar-winning British actress delivers a speech on responsible drinking.

Steph Okell, marketing manager, Budweiser UK, said: “Despite all the reasons not to, people are still drinking and driving. This Christmas, Budweiser is communicating in a bold, new way to put a stop to that. Our Helen Mirren advert addresses the issue of drink driving in a straight-talking, unconventional tone: a wake-up call to start as many conversations as possible and get people to plan their journey home during the biggest party season of the year."

Jo Bertram, regional general manager of Uber in the UK, added: "There's no excuse for drink driving and with new options like Uber people can now get a safe, reliable and affordable ride home at the tap of a button. Through this campaign with Budweiser we're looking forward to helping more people get home safely this Christmas."

Budweiser and Uber have also partnered with the Department for Transport, in support of their THINK! Christmas drink driving campaign.