Boris Becker named Anakena ambassador

Boris Becker, the six-time Grand Slam tennis star, has been named as a brand ambassador for Anakena, the new Chilean wine brand in the UK. 

Since its launch six months ago Anakena is already the fifth best-selling wine brand from Chile, it says. The announcement further strengthens Anakena’s ties in tennis, adding to its existing partnerships with British tennis and world number one doubles player, Jamie Murray.

Boris Becker, Anakena Wines ambassador, said: “Anakena’s story of Ambition and Dedication resonates with my experiences as both a tennis player and coach so I am delighted to partner with Anakena to help them tell their story. As a relatively young brand in the UK market, it’s an exciting time to partner with Anakena and help grow awareness and engagement with consumers.”

Amy White, marketing director, Accolade Wines, added: “We’ve already seen great success with our Anakena brand and we’re incredibly excited to now be partnering with the tennis legend Boris Becker, who shares a close link with Anakena’s challenger personality. As the youngest ever player to win the Wimbledon Championships, Boris has always shown great dedication and ambition to his sport. Working hard as a both a world class player and coach, Boris’ relentless drive epitomises the spirit of Anakena and we believe this is the start of a fantastic partnership.”